Client: Rawi Ismail (Moroccan Artist).

Genre: Moroccan Pop / Arabic Pop.

My Role: Lyric Video Designer / Motion Graphics Artist

I produced the exclusive lyric clip for "Hyana 3lik" (meaning "Betrayal on You") by Rawi Ismail. This is an emotionally charged track centered on the theme of infidelity and deceit in a relationship. The visual brief required a design that was stark and dramatic to convey the pain and accusation in the lyrics, using bold, contrasting text and motion to give weight to the emotional narrative.

Key Achievements:

• Dramatic Visual Interpretation: Developed a high-contrast aesthetic suitable for the heavy theme of betrayal, ensuring the visual drama matched the song's emotional intensity.

• Thematic Focus: Used motion graphics to emphasize keywords like "Hyana" (betrayal) and "kaddaba" (liar), reinforcing the song's core message.

• Exclusive Launch Asset: Delivered a professional and engaging lyric clip for a major exclusive track release through a prominent media channel, demonstrating reliability for high-stakes content launches.