About Me

El Mehdi: A Leading Creative Director & Visionary Producer

El Mehdi stands as a pioneering artist and creative director with a distinguished career spanning over a decade in Graphic Design, Visual Production (Video), and Strategic Brand Development. His passion for visual arts is deeply rooted in his early beginnings, having discovered his talent for graphic design at the age of fifteen, which laid the foundation for an exceptional career driven by innovation and creative leadership.

Professional Leadership and Milestones

In 2014, El Mehdi demonstrated his entrepreneurial and leadership capabilities by establishing his own company in Morocco, MEDIA TUCH. This was not merely a business venture but a platform for leading and guiding creative projects, reflecting his acumen in managing and shaping artistic initiatives.

As a professional video producer since 2013, El Mehdi has built an impressive record of high-profile collaborations. He has worked closely with a brilliant array of renowned regional artists and influencers, including Saad Lamjarred, Hatem Ammor, Mohamed Reda, Houda Saad, Marwan Khoury, and Assi El Hallani, among others. His directorial and production insights have been instrumental in shaping the visual narratives for these prominent figures, solidifying his position as a trusted creative partner in the entertainment industry.

Global Industry Recognition

El Mehdi’s exceptional competence is acknowledged by global music production giants. Companies such as Universal Music, Sony Music, and Rotana have sought his talent to create compelling and widely resonant visual content, underscoring his ability to meet and exceed world-class standards in visual production.

Key Contribution to Mawazine Festival (2015-2017)

El Mehdi, representing his company MEDIA TUCH, played a critical role in the organization and execution of the prestigious Mawazine Festival during the years 2015, 2016, and 2017.

Role: He was specifically responsible for the Arab artists performing on the Nahda stage (Scène Nahda), ensuring the seamless integration of their visual and technical requirements into the festival’s massive production scale.

Diverse Expertise in Creative Fields

El Mehdi’s expertise extends beyond video production to encompass a comprehensive suite of disciplines that reflect a profound understanding of strategic visual communication:

Branding: Masterfully crafting distinctive and impactful visual identities that resonate with the audience.
Social Media Management: Utilizing strategic acumen and meticulous design to cultivate a dynamic and powerful digital presence for various prominent brands.
Print Design: Transforming complex ideas and concepts into high-quality, tangible materials with visual impact.

As a multi-dimensional creative, El Mehdi continues to explore new horizons within the global creative landscape. His unwavering commitment to excellence and limitless passion for innovation are the driving forces behind his ongoing contributions to shaping the future of impactful visual storytelling on an international scale.