Client: Mohamed Reda (Moroccan Artist).

Genre: Moroccan Pop / Arabic Pop.

My Role: Lyric Video Designer / Motion Graphics Artist

I created the official lyric video for "Digdig" (an onomatopoeic word for the sound of a beating heart) by Mohamed Reda. This is an upbeat, romantic pop track characterized by its infectious rhythm and catchy chorus about a pounding heart. The visual design focused on translating this feeling of excitement and joy into a lively and colorful motion graphic experience, ensuring the video was highly engaging for the commercial pop audience.

Key Achievements:

• Energy & Rhythm: Developed a high-tempo visual style that synchronized closely with the song's quick beat and the repetitive, memorable "Digdig" chorus.

• Romantic Theme: Used warm, appealing colors and smooth motion to reinforce the song's theme of infatuation and love.

• Commercial Appeal: Produced a polished and professional lyric video that contributed to the track's success and wide appeal in the Arabic pop market.