Client: Mohamed Reda (Moroccan Artist).

Genre: Moroccan Pop / Arabic Pop.

My Role: Lyric Video Designer / Motion Graphics Artist.

I created the official lyric video for "Insah" (meaning "Forget Him/Her") by Mohamed Reda, released through Rotana. This song is a lament about the pain of being asked to forget a loved one, characterized by deep emotional pleas and heartbreak. The visual design was carefully constructed to evoke a sense of sadness, loss, and emotional turmoil, using soft, expressive motion and a poignant aesthetic to resonate with the track's sorrowful mood.

Key Achievements:

• Poignant Visuals: Designed a moving and melancholic visual style that perfectly captured the song's themes of loss, begging, and emotional pain.

• Rotana Production Quality: Maintained the professional standards required for release on a major Arabic music label, ensuring a high-quality final product.

• Emotional Resonance: Focused on visually amplifying the lyrics that express despair and reluctance to forget the loved one.