Client: Zwain Bazaf (New Restaurant Launch) Location: Dubai - UAE (United Arab Emirates) My Role: Lead Brand Identity Designer & Content Manager

Project Overview

I was responsible for developing the complete brand identity from scratch for Zwain Bazaf (meaning "Very Good" in Moroccan Arabic), a Moroccan restaurant and cafe launching in the competitive UAE market. The primary objective was to craft an authentic yet contemporary brand presence that communicated the warmth of Moroccan culture and hospitality across both physical and digital touchpoints.

Key Achievements

My work covered the entire lifecycle of the brand's launch and initial operation, integrating design, print, and digital strategy.

• Full Brand Identity Creation: Designed the core visual system, including the logo, color palette, and typography, ensuring the brand's aesthetic authentically blended Moroccan tradition with modern, engaging style.
• Print Collateral Production: Managed the design and preparation of all printable assets required for launch, including menus, packaging, staff uniforms, and in-house signage.
• Digital Content Management: Developed and executed the social media strategy from launch. This included the continuous creation and management of all digital content—social media posts and stories—across all key platforms.
• Operational Management: Oversaw the ongoing content and brand management, ensuring visual and tonal consistency across all communications and promotional campaigns.

This project showcases my ability to deliver end-to-end branding solutions, from initial strategic concept through to sustained content and platform management.