Client: Hamza El Fadly (Moroccan Artist) Genre: Moroccan Pop / Hip-Hop / Fusion.

My Role: Lyric Visual Designer / Motion Graphics Artist.

Project Overview:

I developed the official visual asset for the track "M'Wooppy" by Moroccan singer Hamza El Fadly. This project served as the primary digital launch content (Audio Visualizer/Lyric Video) for a high-energy track rooted in contemporary Moroccan Pop and Hip-Hop fusion. The design needed to be clean, modern, and highly legible to effectively promote the song's catchy, youth-oriented chorus.

Key Achievements:

This work demonstrates my ability to create effective, professional launch content for single releases, prioritizing brand alignment and maximum impact with minimal elements.

• Launch-Ready Visual: Created a focused visual presentation that functioned as the official track on YouTube, ensuring a professional look and feel for the artist's digital distribution.
• Brand & Concept Alignment: The design centered on the track's unique slang title, "M'Wooppy", creating instant visual recall and reinforcing the song's identity.
• Clarity in Execution: Delivered sharp, clear typography for the Moroccan Darija lyrics, ensuring the audience could easily follow and connect with the track's fast-paced energy.