Client: Azzedine (Moroccan Artist).

Genre: Moroccan Hip-Hop / Pop-Rap.

My Role: Lyric Video Designer / Motion Graphics Artist.

Project Overview :

I created the official lyric video for "Choufi Ghirou" (meaning "Look for Someone Else") by Azzedine. This project supported a direct and emotionally charged track that tackles themes of a complicated relationship and heartbreak. The visual design focused on delivering a strong, engaging aesthetic that complements the intensity of the rap vocals and the repetitive, catchy chorus, ensuring the lyrics are the central, impactful element.

Key Achievements :

This video showcases my ability to visually interpret rap/hip-hop music, focusing on timing and visual impact to match the flow and rhythm of the verses.

• High-Contrast, Impactful Design: Employed a bold color scheme and dynamic effects to emphasize key phrases and match the energetic delivery of the vocals.
• Lyric Synchronization: Maintained precise, high-speed synchronization of the Moroccan Darija lyrics to the rapid-fire rap verses and the song's rhythmic beat.
• Thematic Reinforcement: The visual execution underscored the track's core message of moving on and frustration, translating complex emotions into a clean, digital format.