Client: Hatim Ammor (Iconic Moroccan Singer) Genre: Moroccan Pop (Chaabi/Rai influences)

My Role: Lyric Video Designer / Motion Graphics Artist

Project Overview

I designed and animated the official lyric video for "Mchiti Fiha" (meaning "You've Crossed the Line" or "You've messed up") by Moroccan superstar Hatim Ammor. As a high-profile release for a major artist, the video needed to be visually polished while conveying the song's emotional theme of betrayal and definitive breakup. The final product was a success, generating over 118 million views.

Key Achievements

This project demonstrates my ability to handle large-scale music releases and create compelling visuals that drive audience engagement for a powerful ballad.

• Emotional Resonance: Used high-contrast aesthetics and slow, deliberate motion graphics to perfectly match the song's themes of heartache, regret, and finality.
• Mass-Market Appeal: Created a clean, engaging design suitable for a chart-topping pop track that successfully captured the attention of over 100 million viewers across the MENA region.
• Clear Lyric Presentation: Focused on clear, synchronized presentation of the Arabic (Darija) lyrics to facilitate sing-alongs and deep connection with the narrative.