Client: Kamal Amouri (Moroccan Artist).

Genre: Moroccan Pop / Arabic Pop.

My Role: Lyric Video Designer / Motion Graphics Artist.

I produced the official lyric video for "L'MESSAGE WSSAL" (meaning "The Message Has Arrived") by Kamal Amouri. This song deals with the definitive end of a relationship, specifically the realization of betrayal and the final receipt of the "message" that the partner was deceitful. The visual design was focused on delivering a dramatic, clear, and assertive presentation to match the song's themes of confrontation and finality.

Key Achievements:

• Confrontational Aesthetic: Designed a visually strong concept that matched the song's themes of realization and confrontation, utilizing bold, definitive typography.

• Thematic Emphasis: Used motion and color contrast to highlight the core message that the partner was "acting" and the realization that "The Message Has Arrived."

• Market Engagement: Produced a polished visual asset to support the artist's single release and ensure strong presence in the digital Moroccan music market.