Client: Esther Eden (Pop/Indie Artist).

Genre: Pop / Indie Pop.

My Role: Lyric Video Designer / Motion Graphics Artist.

I produced the official lyric video for "Phoenix" by Esther Eden, released through VEVO. The track is a powerful anthem centered on themes of rebirth, resilience, and overcoming adversity—rising from the ashes, much like the mythological creature. The visual design was focused on translating this uplifting and transformative metaphor into a dynamic and artistic motion graphic piece, using visual effects that suggest fire, flight, and renewal.

Key Achievements:

• Thematic Metaphor: Designed a visually captivating treatment that leveraged the "Phoenix" concept, using imagery and color gradients associated with fire and transformation to enhance the song’s message of resilience.

• Emotional Depth: Created a polished and evocative aesthetic suitable for the indie-pop genre, ensuring the visuals amplified the emotional weight and sincerity of the lyrics.

• VEVO Production Quality: Delivered a broadcast-ready lyric video that met the high standards required for release on the VEVO platform.