Client: Hatim Slaoui (Moroccan Artist).

Genre: Moroccan Pop / Chaabi.

My Role: Lyric Video Designer / Motion Graphics Artist

I created the official lyric video for "El Maricane" (a play on "The American" or "Americanized") by Hatim Slaoui. The song is a humorous and catchy Chaabi/Pop track that comments on the cultural changes and "Americanization" of society in Morocco, particularly focusing on how people's language and social standards shift. The challenge was to create a visual identity that was fun, highly energetic, and reflective of the song's satirical, upbeat nature.

Key Achievements:

• Cultural Commentary Visuals: Designed a dynamic and engaging visual concept that complemented the song’s themes of cultural change and modern social habits.

• Chaabi Rhythm Adaptation: Successfully translated the quick, traditional Chaabi and Pop rhythms into synchronized motion graphics, ensuring the text matched the rapid flow of the music and lyrics.

• Brand Development: Provided a strong, polished visual asset for a track meant to resonate widely across the Moroccan and North African youth markets.