Client: Fnaire (Major Moroccan Fusion Group) Genre: Moroccan Fusion / Hip-Hop / Reggaeton My Role: Lyric Video Designer / Motion Graphics Artist

Project Overview

I produced the official lyric video for "3echaqa Mellala" by the highly popular Moroccan group Fnaire. This project was high-visibility, supporting a major track that successfully blends traditional Moroccan sounds with contemporary global genres like Reggaeton and Hip-Hop. The core design challenge was creating a visually compelling, dynamic, and rhythmic experience to match the track's infectious energy and multilingual complexity.

Key Achievements

This video represents a successful execution of complex motion graphics for a high-volume international music release (the video has nearly 30 million views).

• Bilingual & Cultural Typography: Designed and implemented accurate, fast-paced kinetic typography for lyrics in both Arabic (Darija) and other languages, demonstrating precise timing and cultural nuance required for Fnaire’s signature fusion style.
• High-Impact Visibility: Delivered a key visual asset for a massive hit track, showcasing the ability to work on projects that achieve viral success and millions of views globally.
• Genre-Specific Aesthetics: Created a vibrant and modern visual style that complements the fusion of traditional Gnawa/Rai elements with Reggaeton/Hip-Hop energy.