Client: Mohamed Reda (Moroccan Artist).

Genre: Moroccan Pop / Arabic Pop.

My Role: Lyric Video Designer / Motion Graphics Artist.

I produced the official lyrics video for "Whatsapp" by Mohamed Reda. This highly contemporary track addresses the modern-day conflict between romantic attention and addiction to social media (specifically mentioning WhatsApp and Facebook). The song asks the question: "Who is more important, me or your phone?" The visual design was tailored to reflect this modern theme using digital aesthetics, text messages, and screen-inspired motion graphics to visually represent the communication struggle central to the song.

Key Achievements:

• Contemporary Theme: Created a highly relevant visual concept that utilized digital aesthetics to capture the social media theme of the song.

• Lyrical Conflict: Used motion and design elements to emphasize the core conflict between personal connection and digital distraction.

• Commercial Polish: Delivered a professional and engaging lyric video for a major regional release, ensuring strong synchronization and mass appeal.