Client: Marsli (Moroccan Artist).

Genre: Moroccan Pop / Arabic Pop.

My Role: Lyric Video Designer / Motion Graphics Artist.

I produced the exclusive lyric clip for "Li Liha Liha" (a phrase implying fatalism, meaning "Whatever is meant to be, will be") by Marsli. The song deals with the difficult process of letting go and moving on from a relationship, accepting that some things are destined to end. The visual design focused on translating this melancholic yet accepting mood into a polished and emotional motion graphic experience, ensuring the lyrics were the central focus for the audience.

Key Achievements:

• Emotional Depth: Designed a visual treatment that captured the song's themes of resignation, moving on, and trust in destiny, using evocative colors and gentle motion.

• Lyrical Clarity: Ensured the presentation of the Moroccan Darija lyrics was clean, high-quality, and easy to follow, making the track accessible to a broad audience.

• Exclusive Content: Delivered a professional visual asset for an exclusive release, contributing to the artist's brand presence.