Client: Hicham Fattouchi (Moroccan Artist).

Genre: Moroccan Pop / Arabic Romantic Pop.

My Role: Lyric Video Designer / Motion Graphics Artist.

I produced the official lyric video for "Mansithach" (meaning "I Didn't Forget Her") by Hicham Fattouchi. This emotionally resonant track explores the deep pain and inability to forget a lost love, contrasting the speaker's ongoing struggle with reports that the departed partner is now filled with regret. The visual strategy centered on capturing this melancholy and nostalgic mood, using soft, expressive motion and a poignant aesthetic to emphasize the unforgettable nature of the heartbreak.

Key Achievements:

• Emotional Depth: Designed a visual treatment that successfully conveyed the themes of sorrow, nostalgia, and an "unforgettable wound" mentioned in the lyrics.

• Narrative Contrast: Used motion and typography to highlight the dual emotional narrative: the speaker's enduring pain and the partner's subsequent remorse.

• Market Appeal: Delivered a polished, professional lyric video designed for maximum emotional impact and engagement within the Arabic Pop market.