Client: Badr Soultan (Moroccan Artist).

Genre: Moroccan Pop / Arabic Pop.

My Role: Lyric Video Designer / Motion Graphics Artist.

I produced the official lyric clip for "Mali 3la Halti" (meaning "What's Wrong With My Situation?") by Badr Soultan. This is a massive commercial hit in the Moroccan Pop scene, centered on the frustration and ultimate decision to move on from a difficult, dramatic relationship. The song’s message is one of self-respect and realizing one deserves better. The visual design focused on translating this assertive, yet melancholy, theme through powerful motion graphics and a strong aesthetic that contributed significantly to the track's massive digital success.

Key Achievements:

• Commercial Success: Created a visually compelling asset for a viral track that has achieved over 12 million views, demonstrating experience in high-volume commercial projects.

• Emotional Narrative: Designed a dynamic visual treatment that effectively conveyed the song's themes of relationship turmoil, self-respect, and moving on.

• Assertive Aesthetic: Used bold typography and color contrast to emphasize the powerful chorus and the ultimate decision to end the relationship.